Six scents · Gender-neutral · Made in the UK
Touch
Grass
Went outside. Genuinely fine out here.
Mood 01 · tap a colour, meet a mood
Which one are you today?
Six questions. Thirty seconds. You get two moods, because you were never just one.
The range
Pick your problem.
Six scents. Each one is a day you've actually had. £48 for 50ml, and you control the volume: 1 HINT · 2 MOOD · 3 FULL SEND.
Went outside. Genuinely fine out here.
Correct.
Worst feeling, best smell.
The four hours you won't remember.
It is only Wednesday.
200 numbered bottles. £58. TikTok Shop only. The waitlist hears first.
Not stock photos
Shot in every mood.
From the 50-person panel
"comfort with a grudge"
The Ick
"a taxi at 4am when you're having a great time"
Big Night
"the perfume was doing the shouting for me"
Crashout
Start here
£15. And you get
the £15 back.
Five moods in 2ml plus one sealed envelope. It ships from 17 August, so you'll know exactly which person you are before the bottles launch.
the sixth one is sealed. on purpose.
The mechanic
The only fragrance
you can turn up.
Every bottle has the dial printed on the front. You choose the volume.
One spray. Stays close. For rooms you have to behave in.
The receipts
We can back it up.
Mood 06 · Locked
Serotonin drops
in September.
200 numbered bottles. £58. TikTok Shop only, never restocked. The waitlist gets the date before anyone.
Why we exist
Nobody needed
another perfume.
I didn't come from the fragrance industry. I just bought from it. Glass counters. £120 for a bottle named after a dead aristocrat. And the same question every time. What's your signature scent?
I never had an answer. I'm six different people before Friday.
R x
Read the whole story
The Founding 500
Day one people
get remembered.
Pre-orders are open. Free shipping, your founding number forever, a vote on Mood 07, priority on the September drop. The counter is running.